3 Essentials To Keep In Mind When Starting A Financial Planning Podcast

Posted on: 25 February 2022

Personal financial planning podcasts are more common than ever, which means it is all the more important that you know how yours will stand apart from the rest. Before you take the leap and record your very first episode, take a below at just three of the most important things you should remember. 

Find a Direction

Some podcasts are designed to be purely episodic, in that they jump from one topic to the next from episode to episode. But most successful podcasts have an underlying theme that serves as an anchor for its entire run. If you are looking to create your own financial planning podcast, figure out first what your focus will be. For a financial planning podcast, this could be anything from debt management and saving for retirement to first time home buying and long term investing. If you're stumped from the outset about what niche your podcast can fill, consider your intended audience and what issues affect them most. Whether you're looking to cater to college students or savvy investors, take the time to find a direction.

Decide on the Format

Although having a constant focus is a great start, you'll need to hammer out the structure of episodes too. Think about what makes your topic interesting, and how you can communicate your own interest to your listeners in an engaging way. You might want to consider starting out with regular segments -- these could be, to take just one example, conversations with everyone from expert financial minds to guests with interesting anecdotes involving personal finance. Once you have a sense for the flow of your podcast, you can decide how long each episode should be and how frequently it should be broadcast.

Take Care of Legalities

It can be fun to brainstorm episode ideas and outline the format of your podcast but don't forget to take care of the legal side of things as well. Foremost among your tasks should be ensuring that you are not including any copyrighted material in your podcast, be it music, recordings or other media. You should also take care to protect your own intellectual property by making sure that any guests sign a release form, especially if that guest is being paid for their appearance. While you likely don't need to hire an attorney just yet, ignoring seemingly minor legalities can be a disaster for any budding financial planning podcast.